A lot has changed since we launched our webshop back in ’22

In the beginning, we had to explain what matcha is and what makes it so unique. Then, as matcha exploded in popularity worldwide, suddenly everyone wanted a taste—and everyone wanted a piece of the market. This led to a massive shift: Japanese producers struggled to keep up with demand, forcing prices to soar. 

Today, matcha is one of the trendiest drinks out there, but truth is that it’s been a cornerstone of Japanese culture for 500 years!

We’ve managed to navigate these turbulent times

thanks to our loyal customers, our direct relationships with producers, and the guidance of our tea ceremony masters. In fact, in 2025, we achieved a milestone by bringing one of Kyoto’s most prestigious matcha brands 'GION TSUJIRI' to our shop—a brand previously unavailable outside of Japan.

Our success is reflected in our market position: we receive orders from all over the world, while competitors often try to copy or steal our ideas. We expect 2026 to be an equally exciting year, with many new products in the pipeline.